Samsung launches 110-inch UHD TV ($150,000)

Samsung said a 110-inch TV that has four times the resolution of standard high-definition TVs is going on sale for about $150,000 in South Korea.

The launch of the Samsung 110-inch TV giant television set on Monday reflects global TV makers' move toward ultra HD TVs, as manufacturing bigger TVs using OLED proves too costly.

Last year, Samsung and rival LG Electronics, the world's top two TV makers, touted OLED as the future of TV. OLED screens are ultrathin and can display images with enhanced clarity and deeper color saturation.

But Samsung and LG failed to make OLED TVs a mainstream that would replace the LCD television sets and still struggling to mass produce larger and affordable TVs with OLED.

This undated handout photo received by South Korean electronics maker Samsung in Seoul on December 31, 2013 shows models posing with what the company says is the industry's largest Ultra HD (UHD) television, a 110-inch UHD TV, featuring ultra-high definition - four-times better resolution compared to a full-HD display. (AFP)

Meanwhile, Japanese media reported last week that Sony Corp. and Panasonic Corp. decided to end their OLED partnership.

Demand for U-HD TVs is expected to rise despite dearth of content while its price will likely come down faster than that of the OLED TVs. Much of the growth is forecast to come from China, a major market for the South Korean TV makers. Chinese TV makers have been making a push into the U-HD TV market as well.

According to NPD DisplaySearch, global sales of ultra-HD TV sets will surge from 1.3 million this year to 23 million in 2017. More than half of the shipments will be taken by Chinese companies between 2013 and 2017, according to NPD.

While Chinese TV makers have been seeking to boost sales of U-HD TVs with a lower price and a smaller size, Samsung's strategy is to go bigger with a higher price tag. Samsung's 110-inch U-HD TV measures 2.6 meters by 1.8 meters. It will be available in China, the Middle East and Europe. In South Korea, the TV is priced at 160 million won ($152,000) while prices in other countries vary.